Miu Miu

Launched by Miuccia Prada in 1993 as a more youthful, irreverent counterpart to Prada, Miu Miu has become one of fashion's most closely watched labels. Ironic detailing, cropped silhouettes, and playful logo embroidery define its voice. It remains a laboratory for the unconventional ideas that ripple through the rest of the industry.